Blog - Interview Jake Burton


Jake Burton of Burton Snowboards
Click on the image above to read the interview with Jake Burton.
Why do you think his company has been so successful?
How does he feel about his company and why does he feel that way about it?
If you could own your own company, what kind of company would it be and why would you choose this type of company?

Answer these questions and reply to a minimum of two of your classmates posts. Remember proper blogging etiquette. Read the Blogging Etiquette and Blogging Rubric documents on Mrs Hayes Website so you know how to conduct yourself and how you will be graded.

77 comments:

  1. I think Jake Burton's company has been so successful because he has worked hard since the start, used creative solutions to solve problems or face challenges and he is working with what he loves. He feels that his company is successful because it lives and breathes snowboarding,and it presents a vibe that makes the work environment, productive, comfortable, and happy. If I could own my own company, I would create a skateboard company because I like to skate board and coming up with new skate board designs would be fun and a good challenge.

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    1. I like your perspective on this.

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    2. I like the way that you talk about your company it sounds like i would be a successful one.

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    3. I like how you mentioned that he presents a vibe that makes the environment productive. I definitely agree. Your skateboard company also sounds like something that could be really be a good challenge.

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    4. I agree when you say that he works hard and that's the reason why his company is successful. If he wasn't a hard worker then I am sure that his company would've fail.

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  2. Jake's company is so successful to date do to the fact that he was a hard worker from the very start which is extremely important when you are starting a company. He feels great about what his company is today considering that all it is is snowboarding witch is Jake'a life. If i could have my own company I would love to love to have a wake boarding company because i have so much experience on these and feel like i would be able to satisfy a lot of people with my new board design and decals.

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    1. I think you are correct that he works hard. I also think owning a wake boarding company would be cool.

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    2. I agree when you say that his company is so successful because of the fact that he is a hard worker. It is a essential trait to have when starting a company because if you start a company and you don't have a desire to work hard, chances are you company will fail.

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  3. I think Jake Burton's company has been so successful because they produce the best snowboards and highest quality gear for snowboarding. Jake knows his company is successful and he knows that because he worked hard and solved all of his problems creatively. If it was my company I would try to make it as close as possible to how it is today because it is one of the most successful snowboarding companies ever.

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    1. i agee with you i too would strive to have a company like jakes

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  4. Jake Burton's company has been so successful because of his passion for his job. As said in the interview, he believes that to be successful, you need to work in a job that you are passionate for, and Jake Burton is a prime example of his belief. Also, he works hard and tirelessly for his company, which makes his company so great and successful. Jake Burton feels happy and comfortable about his company because he has been working with it for more than half his life, and he loves snowboarding. He works in his own snowboard company, which lets Jake live and breathe the snowboarding, which makes him happy and comfortable there. Lastly, if I could own my own company, it would be a plane company. I would own this type of company because I enjoy the math and science that goes into designing the planes themselves. I also enjoy flying, which I would be able to do constantly if I owned a plane and plane designing company.

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    1. *reply 1/2*
      I agree about why his company has been successful. He is definitely passionate about snowboarding. And that sounds intresting to own a plane company!

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  5. I believe Jake's company, Burton, has became so successful because he is very passionate about what he's doing, and he also never gave up. He thinks he is doing the right things for Burton, and it shows in his work. If I could own my own company, it would probably be a surfing company. I love surfing, and I think I could create different things that would impact the industry.

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    1. *reply 2/2*
      I agree that he never gave up. I also think he worked very hard for his goals. For your surfing company, do you mean designing surfboards? That sounds cool!

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    2. I think you are correct in that his passion had a lot to do with his success, as well as his determination.

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    3. I agree that he never gave up on his work. He had to be very passionate to have a successful company. Having a surfing company would be really cool.

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  6. Jake Burton's company is successful because his love for his job. He was there in the beginning to start the company and he is there with the company now to keep the company running. He loves his job because of the access to prototypes and he just loves snowboard. If I could own any company it would be a baseball product design company because I am very passionate about baseball.

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    1. I think you're right that he loves his job. Owning a basketball product design company sounds interesting.

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  7. Why do you think his company has been so successful?
    I think Jake Burton's company has been successful because he knows how to appeal to his target demographic without compromising quality. He is creative and worked hard for the company.

    How does he feel about his company and why does he feel that way about it?
    He feels pride in his company, as he knows that it was a hard road to achieve the success he has come into. He feels this way because he knows how hard he has worked for the company and how he has stuck with it through the ups and downs.

    If you could own your own company, what kind of company would it be and why would you choose this type of company?
    I would own a technical equestrian apparel company probably. I like designing equestrian apparel, and i'd want to design stuff that actually works with you, not against you. A lot of riding apparel isn't very technical so I'd appeal to more professional riders. I think I'd like this because i already entered a contest last summer where you design a pair of equestrian breeches and have to list the technical aspects of them, and I won out of over 1200 entires! My idea was seen as innovative so the company designed my custom pair of breeches I designed, gave me $200 to spend there, AND i get an artical in an equestrian magazine about my breeches design!

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    1. I liked how you stated that he pushed through the hard points of the companies development because many companies fail at this stage because not everybody is able to handle the stress of company development.

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  8. Why do you think his company has been so successful? I think Jake Burton's has been successful because he knows how to sell to his target demographic. He is very creative and his hard work pays off for the company.

    How does he feel about his company and why does he feel that way about it? He loves his company and he feels proud of it. He is happy to talk about it.

    If you could own your own company, what kind of company would it be and why would you choose this type of company? I would create a golf club company, I would create the newest best clubs in their time. They would be able to hit the ball further etc. I would choose this because I would become instantly rich and famous in the golf world. I am interested in golf and I would make the game better.

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  9. I think he's so successful because he works hard and is creative. He feels good about his company because he enjoys what it does. If I could own my own company it would be a company that would put TV shows on the air. I'd choose that because I like awesome TV shows and I'd be able to make sure that I wasn't anything that wasn't awesome. Increasing awesome is always a good thing.

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    1. I like your company idea good TV shows are never to be put off air

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  10. jakes company has been very successful because he has worked hard to make his company big. He makes very good quality products that he uses to. He knows the company the best and how to catch people interest cause he knows what people like him like. His gear is very good quality and it seems to have made him very successful. Jake loves what he does and what he has made his company come to for others.

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  11. Why do you think his company has been so successful? His company is so successful because Jake has had a lot of experience in competing in snowboarding. For example, in the interview it says he has been riding for forty years. This implies that he knows a lot about snowboarding and the differences between good and bad snowboard companies. Also, the way Jake phrased his wording to the first question shows that he has a successful company. This is true because most owners of the world's leading snowboard company would just kick back and relax because of their income. But Jake says he keeps on riding and testing his products as much as possible.


    How does he feel about his company and why does he feel that way about it? Jake is very enthusiastic about his company. He states this by answering the question, "What is your favorite thing about coming to work?" He said when he is at work, it presents a vibe that makes him feel very comfortable, happy and productive. He also claims that he has been doing this for over half of his life. This fact implies that he still has a passion for his company and that he simply enjoys to work.


    If you could own your own company, what kind of company would it be and why would you choose this type of company? If I could own my own company I would choose to own a supplement company like GNC. It would sell a variety fo healthy supplements from protein shakes to vitmans. I would want to own this type of company because I like lifting weights and I like helping people find products that improves their health.

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    1. I think you are correct in that his personal experience has a lot to do with his success and unique perspective on the outsourced products.

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  12. Why do you think his company has been so successful?
    I think he is so successful because he works hard and he knows the field he snowboards himself. That gives him a view into the mind of a snowboarder. I think he is also very creative which gives way to lots of people loving his boards.
    How does he feel about his company and why does he feel that way about it?
    I think jake is very happy about his company and loves it. He is comfortable working there so he is more productive and works better. I think the vibe he gets makes him happy. He has to work so the fact he feels comfortable which if he works a lot it should be comfortable.
    If you could own your own company, what kind of company would it be and why would you choose this type of company?
    If I owned a company it would be a robotics company because i love to build and then I would do what I love.

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  13. I never thought of the fact that Jake's company is so successful because of how he targets a specific demographic. But, I completely agree with you. He does target a younger demographic and he knows what the younger demographic wants which makes his company successful in ways of profit and demand.

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  14. I think that he is so successful because he knows what snowboarders know. He also has a good work ethics and that really sets him apart from the rest of the companies. I think he is very happy because of how successful his company became. If I owned a company then it would be a sports company, because I have a passion for sports.

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  15. I agree with zach smeton because if you actually snowboard then you know what snowboarders.

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  16. I agree with blake because if you have alot of work experience, you can go a long way in the industry.

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  17. Why do you think his company has been so successful?
    I think this company has been so successful because of all the hard work he puts into it, and his expertise in the field. His boards also have an attractive design, and most likely a lot of studying and science went into making the perfect board.

    How does he feel about his company and why does he feel that way about it?
    He feels very happy with his company. He is happy because he chose a job that he would love, and it keeps him inspired every day to work hard. He also enjoys the people he works with.

    If you could own your own company, what kind of company would it be and why would you choose this type of company?
    If I could own my own company, it would either be an animal rescue, wildlife rehabilitation center, or my own art shop; possibly I could do all of them. I absolutely love animals, they are my passion, and will do anything to help them. I would enjoy having them in my care, and educate the public about how much harm humans are doing. But since rehabilitation and rescue centers don't make much money, I would be selling my art on the side. I don't enjoy art as much as I do animals, but it is something I'm good at and most of the time enjoy. It's also profitable.

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    1. Very interesting company idea.

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    2. I think your business idea is a wonderful idea! get two sources of income, and both are from your favorite subjects! I would only say to make sure and do what Jake Burton does and leran to love the people he works for.

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  18. Jake's company has become successful because he was a critical forerunner to snowboarding, he believed in himself and he was an innovator. He loves his company because it if friendly and casual, which is the very core of snowboarding ideals. I would moel a company after Jake's because it has a friendly vibe and it is very successful.

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    1. genious just brilliant i would also make a company after him because he is friendly and very succesful

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    2. I think that your company sounds like it might not work out because it would be the same as Burton, making your company not stand out.

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    3. I like your idea about modeling your company after Jakes because of his success and friendly vide

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  19. I think that one of the reasons that Jake Burton's company is so successful is because of originality of the boards. Jake Burton was one of the first people to design the modern snowboard and I think that many people like to own something that is the original. Jake Burton loves his company because of many reasons. One of them is his love for the sport. He can get at least 100 days of snowboarding in in one season so it is obvious to tell he loves snowboarding. So whats cooler than designer prototypes of tools for the very sport you know and love? If i had a company to own I would own a punching bag/sparring gear company. I would do this because I am in TaeKwon-Do and it is a relatively big thing in my life. So I think it would be sweet to use Jake Burton as an example and make something for the sport I love.

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    1. i agree with you sir lance he loves his job and loves to see people happy. you would be a good business man and i would enjoy being one of your customers.

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  20. i think he was so successful because he had that same thoughts and magic that allowed him to see what was going to be popular not what already i popular very similar to steve jobs and apple he knew what was going to be successful and what people were going to want later not what they want now.

    he loves his company because he loves to snowboard and to be out in the fresh snow of the mountains. he loves to make people happy and to have fun doing it.

    I would own a company that sold binoculars and scopes and any other type of optic. i love how binoculars work and how they function in adverse conditions. I would love to se people using them in the field and anywere being satisfied

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    1. I like your idea for a company. Contributing to our nations military is a great thing to do, and making scopes and binoculars for viewing long distances is a very great way to support the military. Not only that, but just for recreational shooters, hunters, or even just hikers who enjoy a great view!

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  21. His company has been so successful because he has put in a lot of hard work, and he has been inspired to do this work, and do it the right way so that his costumers will be happy with the product. Burton feels that his company just makes a great product and that he doesn't deserve all the credit that he gets from all of his costumers, but none the less he still has to work hard and that is why he is successful. If I could have my own company i would make it a snowboarding company as well because i love to snow board and I think that i could make some great snowboards that would inspire people to ride.

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    1. Great idea to create snowboard so that everyone could ride them.

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  22. Jake's company has been so successful because he knows what the the demographic is looking for and what they would like. He loves his company and thinks that it will always be successful and that it will continue to be loved by snowboarders. I would own my own golf company because i have a passion for the sport and want to supply people with the best possible products when they go out onto the course.

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  23. Why do you think his company has been so successful? Because Jake Burton has had a of experience and knows what he wants to do to create better snowboards for others.
    How does he feel about his company and why does he feel that way about it? He feels very happy and loves them. He wants to do what is best for them.

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    1. I would agree. His love for the sport gives him insight into the wishes and needs of the consumers.

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  24. In my own opinion, I believe Jake Burton's company, Burton, has been very successful. Ever sense he found a snowboard, he's been trying to make his own, however, he didn't know how to operate one correctly. The moment he finds out how to work one, he starts his very own company, a very great one in fact. I would actually enjoy using one of his snowboards, however, I don't snowboard. Even his designs are incredible. He uses so many different colors and designs to make one.

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    1. Yes, the colors are very prominent in many of his designs.

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  25. I believe the company had been very successful for several reasons. He always loved snowboards even if he could not follow his dream. The moment he can use one he creates a company that makes them. His snowboards are amazing. If I could make my own I would make very unique ones.

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    1. I agree with everything you said, especially about how amazing his snowboards are, and I think you would make great snowboards.

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  26. I think that his company has been very successful for many reasons. First, he put a lot of dedication into making his company and he made it the best he can. He wanted to make good snowboards for people. I think he feels very good about his company and wants the best for the company. If i were to make my own company i would use research to see what people like in a snowboard and focus on making the best boards possible.

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    1. I would also agree to the amount of dedication he had. He wanted it to be successful, as snowboarding is his life. He put enough work in and got an amazing company as a result.

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    2. Great analysis of how his company has been so successful, and if you get the chance to make snowboard I'm sure they would be the best possible.

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  27. Why do you think his company has been so successful?

    He runs it how he wants to, he is passionate about it, and he has put in a lot of hard work.

    How does he feel about his company and why does he feel that way about it?

    He likes the state of his company because he loves snowboarding. He enjoys testing prototype products and just being able to snowboard all the time.

    If you could own your own company, what kind of company would it be and why would you choose this type of company?

    I would like to own a company that produces video games. I would chose this because I am passionate about them and would be willing to dedicate a lot of hard work and time into the subject.

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  28. Why do you think his company has been so successful?
    I think his company is such a successful because such hard work and background knowledge on other things like the product he was making.
    How does he feel about his company and why does he feel that way about it?
    He loves it because he has a passion for what he does.
    If you could own your own company, what kind of company would it be and why would you choose this type of company?
    iF I COULD OWN MY COMPANY I WOULD NOT KNOW WHAT IT WOULD BE BUT IT WOULD HAVE TO BE BAESED AROUND THE IDEA OF SPORTS.

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    1. i like your perception of jake and good luck in your sports company

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  29. Why do you think his company has been so successful?
    I think Burton's company is so successful because of the time and effort that Jake puts into the development and testing of his products to make sure the rider has the best possible experience.
    How does he feel about his company and why does he feel that way about it?
    Jake Burton loves his company and loves going to work everyday because he is very passionate about his company
    If you could own your own company, what kind of company would it be and why would you choose this type of company?
    I wouldn't mind having a snowboarding company because I really love snowboarding. Also in the snowboard industry brand name doesn't have a large effect on the buyer, many people buy based on design, so it would be easier to compete with brands like Burton.

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  30. 1) I think he's been so successful is because, he worked for this idea he had, and never gave up.
    2) He loves his company because, he says it's like family to him, as well as being passionate about it.
    3) I'm passionate about circuits, and computer programming, so it would be based on selling computers, and being able to repair them.

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    1. I agree that he never gave up on his passion and definitely that he loves promoting his company.

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  31. i like jakes company because he makes the best boards and has persistence for making the best boards ifi could have my own company i would have a car company

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  32. I believe jake Burton's company has been so successful because he put in all his hard work from the start and focused on his passion rather than upgrading his company. His belief and inspiration for snowboarding was key to his success. He also ever gave up on his dream of building and testing his design boards. He feels that it is one of his greatest achievements and he has a great passion that cant be ruined. If I could start my own company I would create a company involving basketball because it is one of my greater passions and I would never get bored of something I loved.

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  33. I think one reason Burton is such a successful company is because the owner has been snowboarding so long. For that amount of time, 40 years, I feel like you would learn a few things about what customers are looking for, how a snowboard should look like, and all the things that come along.

    Jake Burton most likely feels successful, that being because he owns the world's largest snowboard manufacturing company.

    I would own a technology company as many companies are successful in that industry.

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  34. I think the reason Burton is so successful is because how passionate Jake Burton is about snowboarding. Jake Burton loves his company, because he can snowboard over 100 days out of the year. If I could own my own company it would be a football apparel company, because I love everything about football, and that's what I'm passionate about.

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  35. I believe his success comes down to three key things. First, he loves the product, truly believes in the lifestyle, and has a lot of fun so he doesn't give up. Second, his product is good and it came to the market at a time when there wasn't much competition, which gave it a good market prevalence so he didn't have to try to go into an already overcrowded market. Third, he continues to innovate and create new cutting edge products.

    He loves his company and the lifestyle that goes along with snowboarding. I believe he feels like this because of the pride he feels about creating it, the employees he surrounds himself with, and the fact that every day he goes to work doing something he loves which allows him to actually enjoy and want better for his company.

    If I could own any company, I would own a skiing or tennis company because those are my two main hobbies and if you want to be enthusiatic about work make it something that you want to work for. Skiing would be especially fun because I would get to ski a lot more then I do currently.

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  36. Jake Burton is so successful because his passion for what he does as well as his knowledge of the products and area in general. With his drive for growing the company and just about designing a board that not only he would like but everyone would. He was able to make it so far because his pure passion for the topic and his willingness to never give up on it allowed him to become the best in this field.
    He thinks his company is the best snowboarding company out there because he has faith in the product that they make as he tests it himself in all different condition make ing sure that it is the best it could be and this drive to become the best he was able to really do that.
    If I had a company them I would make a company that would produce power. With that my company could help the world to develop be ways and technology to product power without making waste and polluting the world. Im very passionate about this topic as I like to trying to look at new technology and how we can improve on it and with this company I could do that.

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  37. I believe Jake Burton has been so successful because he created his company after something he loves. He also created an environment that he and his employees enjoy being in which makes you want to spend more time working on the company. I think he feels proud of his company because of all the work he has put in to it and all the challenges he has overcome. If I could create my own company it would be a jewelry company because I think that it would be really fun to design and pieces of jewelry can have a lot of meaning to the customer.

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    1. Why do you think his company has been so successful?I believe he was successful because he did what he loved and was passionate was.Also, he found what people wanted when it came to snowboarding and winter gear, he found the right demographic.
      How does he feel about his company and why does he feel that way about it?He feels proud because he created one of the top snowboarding companies in the world.
      If you could own your own company, what kind of company would it be and why would you choose this type of company?I would create a Lacrosse company because that is sport I'm passionate about just like Jake.

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  39. Why do you think his company has been so successful?
    His determination probably had a lot of impact on his success. His perspective and experience were also majorly impactful on his continued success and appreciation for the sport. His unique experience as the previous consumer of his product gives him a major advantage in marketing and design strategies of the company. Additionally, his advanced skill on a snowboard allows him to have a unique perspective on the quality of his product.
    How does he feel about his company and why does he feel that way about it?
    He feels like it's a very personal thing for him; that he has a personal connection to the consumers and their demographic. Their respect for both his skills and success allows for his continued product creation. He feels like it's a very homely place due to his deep connection to the products.
    If you could own your own company, what kind of company would it be and why would you choose this type of company?
    I would most likely create either a non-profit or low-profit charity, that would sell everyday items or home-sourced products, for cheap prices that low-income families could afford. By sourcing the products locally, I would be majorly advancing local businesses, by keeping the products cheap I would be allowing for lower income families to purchase necessities, and by making it low profit I will be able to donate any additional profit to LDC's.

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  40. I think his company has been so successful because he is determined and has a love for what he does. He also works very hard and tries hard no matter what.
    He loves his company because snowboarding is his passion and he started working on his first product early on.
    If I could own a company it would be a toy company because I'd get to design some toys and it would make people happy.

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  41. Why do you think his company has been so successful?
    Snowboarding is a unique sport, and they have a passion for what they create. They work hard to make good products, and it has worked well for them.
    How does he feel about his company and why does he feel that way about it?
    He loves his company, as it is filled with people he likes, and it is something he can be passionate about.
    If you could own your own company, what kind of company would it be and why would you choose this type of company?
    I would own a company that creates unique technology, as I am passionate about it, and love to create new things.

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  42. Why do you think his company has been so successful? From the beginning since he works ridiculously hard and uses creative solutions to problems and challenges
    How does he feel about his company and why does he feel that way about it? He loves it because he gets to try new things before everyone else and always gets to snowboard
    If you could own your own company, what kind of company would it be and why would you choose this type of company? I would own a company the makes video games because new games are always fun to play and I think just being able to make games many will play sounds amazing

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  44. Why do you think his company has been so successful?
    - His company has been successful because of his hard work and his perseverance through the challenges that he has faced.
    How does he feel about his company and why does he feel that way about it?
    - He is proud of his company, he is grateful to work with such a great team and be able to travel.
    If you could own your own company, what kind of company would it be and why would you choose this type of company?
    - I would probably own a clothing company or a food company, like a store that sells snacks like a cafe. I would just enjoy working in these categories because they interest me.

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  45. I think that his company is a success because he worked hard, never gave up, and was passionate about his work. I think he is proud of his company and loves it because he gets to do what he loves everyday. If I could own my own company I would own a surfboarding company because I love the ocean.

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  46. Why do you think his company has been so successful?
    I think his company has been so successful because how hard he worked through all his challenges. His determination led to a successful career.
    How does he feel about his company and why does he feel that way about it?
    I think he loves having his own company because of how passionate he is about snowboarding. I think he is also very proud of all he has accomplished of the years and all his hard work.
    If you could own your own company, what kind of company would it be and why would you choose this type of company?
    I would have my own cupcake shop. One of my favorite things to do is baking and I think I would love my job.

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